Google Discovery Ads for eCommerce

Google Discovery Ads for eCommerce: Maximizing Your ROI Google Discovery Ads are a newer ad format that allows businesses to reach potential customers through a variety of platforms, including YouTube, Gmail, and the Google Discover feed. These ads are designed to be more visually appealing and engaging than traditional text ads, making them an effective […]

Marketing Shopify Store on Facebook

Marketing Your Shopify Store on Facebook: A Step-by-Step Guide In today’s digital age, having a strong online presence is crucial for the success of any business. One platform that can help you achieve this is Facebook. With over 2 billion monthly active users, Facebook offers a vast audience for businesses to reach out to. In […]

Understanding a Good Facebook ROAS

Understanding a Good Facebook ROAS: What’s the Benchmark? Return on ad spend (ROAS) is a crucial metric for measuring the success of your Facebook advertising campaigns. It represents the amount of revenue generated for every dollar spent on advertising. In this blog post, we will discuss several strategies for increasing your ROAS on Facebook ads. […]

Branded Content Strategy

Creating a Successful Branded Content Strategy Branded content is a powerful marketing strategy that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. In this post, we’ll explore the key elements of creating a successful branded content strategy. Determine When to Implement a Branded Content Strategy: […]

Rise of Influencer Marketing

The Rise of Influencer Marketing in India: Why Brands are Embracing this Strategy in 2023 Influencer marketing has been a buzzword in the Indian digital marketing space for a while now. With the increasing popularity of social media platforms, influencer marketing has become a go-to strategy for many Indian brands to reach their target audience. […]

YouTube Audio Ads

YouTube Audio Ads: Everything You Need to Know YouTube audio ads are a new ad format that allows brands to reach their target audience with audio content on the video platform. The ads were launched by YouTube in November 2020 as part of the platform’s strategy to engage music and podcast listeners. They are designed […]

Mastering the Art of Performance Marketing

Mastering the Art of Performance Marketing: A Comprehensive Guide to Key Performance Indicators (KPIs) Performance marketing is a strategy that focuses on achieving specific, measurable goals and objectives. One of the key ways to evaluate the success of a performance marketing campaign is through the use of Key Performance Indicators (KPIs). These metrics provide a […]

Spotify Ads in India 2023

Spotify Ads: A Primer for India in 2023 Spotify is a popular music streaming platform that launched in India in 2019. In India, the platform offers several premium plans, including a student plan that starts at Rs 66 per month, and other plans that offer an ad-free experience for a daily, monthly, or annual fee. […]

Rise of Digital Advertising

Exploring the Rise of Digital Advertising: Understanding the Cost, Platforms, and Factors Driving Growth Digital advertising has seen significant growth in recent years, with the industry in India growing by 29% in 2021 to reach INR 246 billion. This can be attributed to an increase in internet penetration, the number of smartphone users, and online […]