Google Discovery Ads for eCommerce: Maximizing Your ROI Google Discovery Ads are a newer ad format that allows businesses to reach potential customers through a variety of platforms, including YouTube, Gmail, and the Google Discover feed. These ads are designed to be more visually appealing and engaging than traditional text ads, making them an effective […]

Marketing Your Shopify Store on Facebook: A Step-by-Step Guide In today’s digital age, having a strong online presence is crucial for the success of any business. One platform that can help you achieve this is Facebook. With over 2 billion monthly active users, Facebook offers a vast audience for businesses to reach out to. In […]

Understanding a Good Facebook ROAS: What’s the Benchmark? Return on ad spend (ROAS) is a crucial metric for measuring the success of your Facebook advertising campaigns. It represents the amount of revenue generated for every dollar spent on advertising. In this blog post, we will discuss several strategies for increasing your ROAS on Facebook ads. […]